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User Onboarding & Engagement

The case against "Next-next-next tours"

blog author
Sebastian Seilund

October 27, 2022

A common pitfall in user onboarding is building what we call "Next-next-next tours": A series of tooltips that point out stuff in your app with "Next" buttons to go to the next step. These tours are boring and unengaging, making users drop out early and not gain anything (or even worse: frustrate them!).

Instead, you should build action-based flows that drive users towards their "Aha moment". Read more in our new Flow best practices guide.

To further combat Next-next-next tours, we've added a proactive detection in the flow builder that'll warn you if a flow looks like a Next-next-next tour:

Warning about next-next-next tour

2 min 33 sec. read

blog single image
User Onboarding & Engagement

The case against "Next-next-next tours"

blog author
Sebastian Seilund

October 27, 2022

A common pitfall in user onboarding is building what we call "Next-next-next tours": A series of tooltips that point out stuff in your app with "Next" buttons to go to the next step. These tours are boring and unengaging, making users drop out early and not gain anything (or even worse: frustrate them!).

Instead, you should build action-based flows that drive users towards their "Aha moment". Read more in our new Flow best practices guide.

To further combat Next-next-next tours, we've added a proactive detection in the flow builder that'll warn you if a flow looks like a Next-next-next tour:

Warning about next-next-next tour

2 min 33 sec. read

A common pitfall in user onboarding is building what we call "Next-next-next tours": A series of tooltips that point out stuff in your app with "Next" buttons to go to the next step. These tours are boring and unengaging, making users drop out early and not gain anything (or even worse: frustrate them!).

Instead, you should build action-based flows that drive users towards their "Aha moment". Read more in our new Flow best practices guide.

To further combat Next-next-next tours, we've added a proactive detection in the flow builder that'll warn you if a flow looks like a Next-next-next tour:

Warning about next-next-next tour

About the author

Co-Founder of Userflow

Sebastian Seilund is the co-founder and former CEO of Userflow, where he built one of the leading user onboarding platforms for SaaS companies. With experience as a software engineer at Google and having founded multiple successful software companies, including Denmark's first user-friendly accounting software, Sebastian brings deep technical expertise to discussions about product-led growth and user experience.

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