The case against "Next-next-next tours"

A common pitfall in user onboarding is building what we call “Next-next-next tours”: A series of tooltips that point out stuff in your app with “Next” buttons to go to the next step. These tours are boring and unengaging, making users drop out early and not gain anything (or even worse: frustrate them!).

Instead, you should build action-based flows that drive users towards their “Aha moment”. Read more in our new Flow best practices guide.

To further combat Next-next-next tours, we’ve added a proactive detection in the flow builder that’ll warn you if a flow looks like a Next-next-next tour:

Warning about next-next-next tour

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