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Userflow was born as a product-led business. We always think product-first in everything we do.
Learn about how we do product-led growth at Userflow.
Userflow co-founder Esben Friis-Jensen shares why we decided to make this video series, and what it means to the Userflow team to be product-led and why we think it is the model for most SaaS companies in the future.
At Userflow we consider ourselves born product-led and always think product-first in everything we do.
By being product-led, we can scale fast without hiring a lot of people and stay lean and product-focused.
Through our product-led mindset we are always hyper focused on building a better product for our customers.
The landing page is the first impression for your users. In this video we share how we have constructed our landing page and public facing website to support a product-led journey.
We make sure to clearly explain our value proposition and the problem we solve.
Our primary call-to-action is to get the user to sign up for a trial. Booking a demo is the tertiary last resort.
Instead of marketing fluff we show our product in screenshots, videos and clickthrough examples.
The Sign up process in our view needs to be smooth, but also ensure security and serious users. In this video we share our own signup process as well as some improvements we plan to make in the future.
Reduce the amount of information you ask for during signup. Email, name and password is enough.
We believe email verification ensures better security and more serious users. Do it at scale with an API.
Use Sign up with x to get a smooth one-click signup process that also verifies the email.
In-app onboarding is of course very close to our hearts here at Userflow. In this video we share how we have used Userflow on Userflow to create our onboarding.
Welcome the users with a personalized message. Ask them a question to drive engagement.
Instead of presenting each page to the user, drive them towards actions and the key Aha moment(s).
Make an in-app onboarding checklist that the user can follow to get onboarded on their own time.
We supplement our in-app onboarding with emails to ensure full adoption of our product pre and post-purchase.
Onboarding is not only in the trial or the first week after purchase. It is a continous process.
Do a mix of semi-personal and personal emails to engage with users in different ways.
Even personal emails can be automated to ensure scale and not forget about anyone.
No matter how well you do at onboarding, there will always be a need for support. In this video we share how we approach support in a product-led fashion.
Make sure you are available to support and use documentation to allow users to self-educate.
Use recorded videos to explain/discuss support questions to avoid scheduling calls.
Think about how you could avoid the recurring support requests by fixing the root cause in the product.
Despite being a product-led company, we still have a sales motion and offer demos/meetings/emails to customers who needs this before making a decision.
Make booking a demo a tertiary call-to-action to encourage hands-on trials before a meeting.
Build a pipeline for your leads to keep track of where they are in the process.
Define simple PQL metric(s) that can help you identify leads where sales should do more effort.
Transparent pricing and easy payment is key to a successfull product-led SaaS setup. In this video we explore how we do it at Userflow.
Customers should be able to research your pricing themselves on your website.
Using a 3rd party payment provider makes it easy to manage payments and stay compliant.
Standardized and simple pricing makes it easier for customers to understand and for you to track.
Having a great product is essential to a product-led growth model. A key component to this is understanding user behaviors as well as having a fantastic UX. In this video we explain how we think about this.
There are amazing product analytics tools on the market. But start simple and iterate.
Listening to your customers and their feature requests and support issues is key input for your product.
UX issues should be prioritized and considered for all new and existing features. Use your own product.
Just because you are product-led, you will still need a CRM. Doing deal and subscription tracking is actually a lot easier in a product-led world.
Having a CRM is key for keeping track of trials, deals and conversations.
Modern product-led tools like Stripe and Chartmogul are great for tracking subscriptions.
Keeping pricing, subscriptions and discounts standard are key for automated subscription tracking.
Learn how we drive retention and expansion in a scalable way using Userflow lists and flows, and automated emails.
Build customer lists and segments with different retention and expansion driving attributes.
Drive retention and expansion by highlighting new or unused features with in-app messages.
Get people to login again and discover new or unused features via automated emails.
Try the most-loved user onboarding product on the market,
and see what everyone’s talking about.
No installation required - start building in your own app immediately. The first 14 days are on us.
