at Userflow

Userflow was born as a product-led business. We always think product-first in everything we do.

Learn about how we do product-led growth at Userflow.

What Product-led Growth means to us

Userflow co-founder Esben Friis-Jensen shares why we decided to make this video series, and what it means to the Userflow team to be product-led and why we think it is the model for most SaaS companies in the future.

Born Product-led
At Userflow we consider ourselves born product-led and always think product-first in everything we do.
Lean organization that can scale
By being product-led, we can scale fast without hiring a lot of people and stay lean and product-focused.
A better product
Through our product-led mindset we are always hyperfocused on building a better product for our customers.

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Landing Page

The landing page is the first impression for your users. In this video we share how we have constructed our landing page and public facing website to support a product-led journey.

Clear value and problem statement
We make sure to clearly explain our value proposition and the problem we solve.
Incentivize sign up
Our primary call-to-action is to get the user to sign up for a trial. Booking a demo is the tertiary last resort.
Show the product
Instead of marketing fluff we show our product in screenshots, videos and clickthrough examples.

Sign up Process

The Sign up process in our view needs to be smooth, but also ensure security and serious users. In this video we share our own signup process as well as some improvements we plan to make in the future.

Reduce info collection
Reduce the amount of information you ask for during signup. Email, name and password is enough.
Verify to ensure seriousness
We believe email verification ensures better security and more serious users. Do it at scale with an API.
Use one-click signup with X
Use Sign up with x to get a smooth one-click signup process that also verifies the email.

In-app Onboarding

In-app onboarding is of course very close to our hearts here at Userflow. In this video we share how we have used Userflow on Userflow to create our onboarding.

Personalized welcome message
Welcome the users with a personalized message. Ask them a question to drive engagement.
Drive towards actions and Aha
Instead of presenting each page to the user, drive them towards actions and the key Aha moment(s).
Onboarding checklist.
Make an in-app onboarding checklist that the user can follow to get onboarded on their own time.

Level-up your own Product-led Growth today

Userflow is the fastest way to build custom in-app product tours, checklists and surveys. No coding needed.

“I've fallen in love with Userflow today. It's like a game. So intuitive.” - Emma, United Kingdom
“Omg it's ****ing awesome. I think I now will play with this instead of Cyberpunk, thanks 🙏 🙏” - Abel, Hungary

No installation required - start building in your own app immediately. The first 14 days are on us.

Or, if you'd rather chat about it first: Book a demo

Onboarding Emails

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Product-led Sales/Demos

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Pricing and Payment

Coming Soon

Product/UX Analytics and Research

Coming Soon

CRM and Subscription Tracking

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Retention and Expansion

Coming Soon