Introducing Surveys - NPS, CSAT, and more

We are super excited to tell you about our brand new Surveys/NPS feature.

NPS Multiple choice

Besides onboarding flows, checklists and launchers, you can now also build contextual microsurveys running directly inside your application . This gives you an easy way to collect input and feedback from your customers. Use surveys to gauge customer satisfaction and inform product development.

Based on our powerful Flow Builder

You can build a survey simply by adding questions to steps in a flow. Since surveys are based on flows, you get all the power of Userflow’s Flow Builder, such as logic-based triggers to jump between steps based on answers, and the ability to embed surveys anywhere in your app at the right time depending on user behavior.

Add Question

Multiple survey types

We support many different types of surveys, from NPS and CSAT to free-text answers. Here are some examples of what you can build:

  • A standard NPS survey (Net Promoter Score), which pops up inside your app for active customers e.g. 30 days after subscribing to your product.
  • A CSAT survey (Customer Satisfaction) or a CES survey (Customer Effort Score), which pops up at the right time after the user finishes some task in your app.
  • Ask for feedback either about new features you’ve already built, or features you’re considering building.
  • Ask new users multiple-choice questions and use their answers to personalize the rest of their onboarding flow. Examples: “What is your role within your company?”, “How experienced are you with X software?” or “What is your primary goal with using our software?”

All the analytics you need

All provided answers are tied to users and can easily be analyzed on our Analytics page , which we have enhanced with survey functionality. See this example of NPS stats, letting you visually track your score over time, as well as dive into individual responses:

NPS Stats

Part of our Pro package

Given the powerful capabilities of our survey feature, it will be exclusively available in our Pro and Enterprise packages, which also include unlimited content and our Groups functionality. Check out our Pricing or reach out to us to learn more.

Want to learn more? - Read more in our Surveys/NPS guide

SaaS Onboarding Step 4: Building the Onboarding Flow

In the last blog post , I presented the decision on whether the onboarding should be Sales-led, product-led or hybrid. In this 4th part of our blog post series about SaaS onboarding we will get to the fun part of actually building the onboarding flow. This post will not go deep down in specifics on how you should build the flows, as that depends on your customers. Instead, I will give you 5 high-level things to consider in your approach.

tools

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SaaS Onboarding Step 3: Sales-led, Product-led, or a Hybrid?

This is the 3rd part of our blog post series about SaaS onboarding. The two first steps and blog posts were about Setting a Goal and Research and Mapping . In this blog post, we look at making a key decision: Should the onboarding predominantly be Sales-led, product-led, or a hybrid?

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SaaS Onboarding Step 2: Research and Mapping

This is the 2nd part of our blog post series about SaaS onboarding. The first step and blog post was about Setting a Goal. In this blog post, we move to the 2nd step in the process, namely researching and mapping the customer journey. Some organizations might already have a very clear view of their customer journey, while others will need to do more research and mapping before starting to build their new onboarding.

mapping

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Analytics

The Analytics tab under flows, checklists and launchers just got a major overhaul, which we’re excited to share with you.

The top section shows the number of views and completion rate over time.

Flow analytics

Flows have a new Step funnel , which makes it easy to spot drop-off points.

Step funnel

Similarly, checklists have a Task breakdown section.

Read more in our Analytics guide

New feature: Localization

Userflow now has full Localization support, making it easy to manage content in multiple languages. Build a flow once, and only translate the bits that vary from language to language.

We’ve put a lot of thought into the Localization feature, and believe it’s the best solution on the market. See highlights below.

Text translated

Localization highlights

  • You can both translate content directly in Userflow, and export/import using multiple formats (for translators working in external translation platforms).
  • You can change both the original content and the translated content at any point in time. This doesn’t require taking the current version offline. Translations work with our regular version control. Userflow elegantly detects when the original text changes, and informs you of which translations may need an update.
    • Other tools suffer problems with locking your original content once you start translation, or require you to take flows offline if you later want to change the translations.
  • You can translate all parts of a flow, including images and videos.
    • Other tools limits translation to only the text bits.
  • You can enable and publish content for each language, one by one, as soon as their translations are ready.
  • Working with text formatting is smooth. If you have a text such as “Now click Projects to continue” (notice that “Projects” is bold), Userflow will extract a single text to be translated: “Now click <b>Projects</b> to continue”.
    • Other tools will break this into 3 separate texts: “Now click”, “Projects” and “to continue”. This can be very challenging for translators to translate, since there’s no context, and can therefore result in poor translations once combined.

Read more in our Localization guide .

SaaS Onboarding Step 1: Set a Goal

As more and more business is moving online, SaaS products are becoming increasingly advanced. To ensure conversion, adoption and retention even the most intuitive products require a strong focus on the onboarding experience. I recently joined Userflow as a co-founder where we are on a mission to make this easier. In this blog post series, I will try to highlight key steps to take to build a great SaaS onboarding journey. This first post is focused on the first logical step, namely setting a goal for why you want to improve your onboarding in the first place.

Set a Goal

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New feature: Launchers

Today we’re launching a brand new powerful feature: Launchers!

With Launchers, you can embed beacons/icons/buttons in your app outside the context of flows. You can use them to draw users’ attention towards certain parts of your app or add little explanation tooltips here and there.

To create a launcher, sign in to Userflow and go to Content, click Create content and pick the new Launcher type. Launchers are published like flows and checklists.

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"Starts/ends with" conditions

You can now match attribute values based on what they start or end with:

Sign in with two-factor authentication

A few ways this could be useful to you:

  • If you have a set of attribute values that all start with the same beginning, such as pro-2020 , pro-2021 etc., you can now match them in one go.
  • To randomize whether a flow starts, you could use something like “User ID ends with 1”. Assuming your IDs are numeric, it’ll randomly match 10% of your users.

Two-factor authentication

Today we’re adding support for two-factor authentication. Two-factor authentication helps safe-guard your Userflow account by asking for both your regular password and a time-based code from an Authenticator app when you sign in. This means your account can’t be breached even if someone were to get a hold of your email and password.

We recommend that all users enable two-factor authentication.

Go to Settings -> My account , scroll down, and click the Require two-factor authentication when I sign in switch to set it up.

Next time you sign in, you’ll see this after entering your password:

Sign in with two-factor authentication