TLDR; Ramli and Wes have written a great book that I think will inspire more SaaS businesses to build great product-led onboarding.
I am a big fan of Wes Bush and Ramli John’s work with the Productled.com community and the book Product-led Growth. Thus as a co-founder of Userflow, a company focused on product-led user onboarding I was excited when Ramli John announced he would publish a book on the topic.
Onboarding is one of the most important aspects of a Product-led growth strategy and typically one of the first things that a SaaS company will focus on as they venture into becoming product-led. So writing a book on this topic was a fantastic idea.
I recently completed reading the now published Product-led Onboarding. The first paragraph in the book chapter one where Ramli uses his book as an example of product-led onboarding, asking “Why did you decide to read this book?” inspired me to do an entire review of the experience I had with the book from a product-led onboarding perspective going through the different phases of acquisition, activation, retention, and referral.
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