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In this comprehensive guide, we’ll dive deep into the world of retention KPIs, exploring what they are, why they matter, and how you can use them to boost your customer retention rates. Whether you’re a SaaS business owner, product manager, or customer success professional, this article outlines all the strategies you need to boost your retention efforts — and keep your customers happy.

From managing SaaS products or running eCommerce sites to driving digital campaigns, mastering customer funnel analysis can provide real insights to improve your strategy. In this guide, we’ll break down what conversion funnels are, why they matter, and how to make them work for your business to boost results.

Pricing is more than just numbers. Among the various options you may come across, the cost-plus pricing strategy stands out. But how do you apply this strategy in B2B SaaS? In this blog, we’re breaking down the ins and outs of the cost-plus pricing strategy.

One of the best ways to ensure a seamless user experience is creating well-crafted user flows. In this guide, we’ll explore what user flows are, how to create effective user flow wireframes, and share 15 examples.

Let's break down the basics of customer acquisition costs, explain why they matter, and go over actionable tips to lower them. We’ll also explore how optimizing your onboarding flow with tools like Userflow can play a key role in managing your average customer acquisition costs effectively.

Let's talk about in-product guides. We'll dive into what they are, why they matter, and how to create effective interactive guides. Plus, we'll list a few recommendations.

The technology adoption curve, otherwise known as diffusion of innovations, is a model of technology adoption that categorizes users into five groups based on their willingness to adopt new products. Developed by sociologist Everett Rogers, this model is fundamental in understanding how different segments of a population respond to new ideas and innovations. Today, we're going to see how this model by Rogers relates to product adoption, and what it can show us about how the diffusion of new innovation occurs. We'll also tell you all about how you can optimize technology adoption through all stages of its lifecycle.

This guide will cover everything you need to know about product tours, from their benefits and types to best practices and how to select the right product tour software.

In this guide, we’ll chat about what makes for great onboarding user experiences, drop some best practices, and help you craft first impressions that really stick.

Let's take a close look at product churn. We'll talk about why calculating your product churn rate is more important, as well as which metrics to look out for, and what you can do in order to improve your product churn and push your revenue higher.