4.8 rating on G2

Everything to help users onboard
in one place

Build in-app onboarding and adoption flows that guide users to value. Deploy them proactively with Adoption Studio—or let Adoption Agent surface them when users ask.
onboard
adopt
succeed
grow
Illustration of Userflow interface elements with chat bubbles including messages like 'Your awesome banner announcements,' 'AI-powered in-app experiences,' a company name input form titled 'Welcome to Userflow,' success confirmation with check marks, user avatars labeled Rocky and Christian, and a notification showing 25% below normal views with a fix button.
Trusted by 800+
customer-obsessed teams

Even great products   lose momentum  
when users don’t know what to do next. Know what works and improve what doesn’t—instantly, based on real adoption signals.

Act on real product
signals

User behavior and product signals determine when and where guidance appears, so users get help at the right moment, not randomly.

Build faster with
intelligent guidance

Create in-app experiences in minutes with AI shaping steps and structure, so teams can launch without code or engineering help.

Know what to improve next

AI continuously analyzes how users move through your product experiences, surfacing friction, drop-offs, and wins so teams know exactly where to focus.

Adoption Agent shows users what to

AI that’s trained on your product and your flows to provide relevant in-app guidance and deploy the right flow or the right answer on-demand.

FlowAI: The smarter loop
for product adoption

FlowAI uses real product signals and intelligent flows to guide users,
learn what works, and improve continuously.

Product tours
Checklists
Surveys
Banners

Give users instant, in-app answers exactly when they need them—reducing friction and support tickets.

Product tours
Checklists
Surveys
Banners

Guide users with personalized, in-app experiences that help them succeed - and stick around.

Product tours
Checklists
Surveys
Banners

Surface friction, trends, and emerging patterns in real time—so you can improve what matters most.

NEW

Userflow,
in any AI tool

With Userflow MCP, you can ask Claude, ChatGPT, Gemini, or your favorite AI tool questions about your flows, drop-offs, and NPS. Get answers from your knowledge base. No dashboards, no exports, no SQL.

Built for customer - obsessed teams

Product & Growth

Improve activation and adoption— without pulling in engineering with no-code onboarding and in-app experiences.

Behavior-based in-app guidance to get users to value faster
Clear visibility into drop-offs and what to improve next
Quickly show ROI of product roadmap decisions on onboarding and adoption
Two people smiling and looking at a laptop screen with a dialog box showing options and a button labeled 'Let's get started', alongside a graphic showing ROI growth at 135%.

Customer Success

Adoption Agent walks users through to completion with in-app with flows, not just documentation

Usage signals surface friction and churn risk early
In-app communication and responsiveness drive engagement and retention
Reduce ticket volume and free your team for the work that actually needs a human

Customer Marketing

Drive onboarding, engagement, and adoption - inside the product.

Guide users through in-app 
onboarding and key workflows
Measure impact and value
of new product launches on adoption
Launch updates and education where users are most likely to act
Smiling man with curly blond hair and woman with curly dark hair on a purple background with app interface elements showing a 25% decrease in views and a welcome message.

Adoption Studio

Drive adoption proactively from first login to lasting value.

You configure everything—which users see which flow, under which conditions, at which point in their journey. Studio deploys those experiences in-app automatically, without any action required from the end user.

Built for: Product and marketing teams looking to proactively script their customer journey and deploy relevant experiences.

Proactive flows & targeting · Checklists & surveys · A/B testing · Full analytics suite

Adoption Agent

Be there with the right guidance the moment users reach out.

Your users start a chat. Our agent reads what they’re asking, finds the most relevant flow in your library, and guides them through it—no targeting rules, no configuration required.

Built for: Customer success and product teams looking to go beyond chat replies and guide users to adoption.

AI chat trained on your docs · Suggested Flows in conversation · Resource Center · CS integrations

Ready for both? Build a Flow once. Adoption Studio deploys it proactively based on your rules and triggers. Adoption Agent surfaces it in response to a user question. Same library, two ways to reach users.

Two women smiling and looking at a laptop screen together.
Danish Refai
Product Manager

“Userflow has transformed how we support our customers. It’s been a game-changer in empowering our users and reducing friction in their journey.”

-50%
time to value
+45%
product adoption rates
Userflow connects with the tools you already use

Works with your existing stack. No heavy setup. No brittle integrations. Just data that stays connected.

FAQs

Clear answers to common questions

Still have questions?

Our team is happy to help, whether you’re
just exploring or ready to get started.

How do Adoption Studio and Adoption Agent work—and do I need both?

They're two separate products that share the same flow library. Studio is for proactive adoption: you configure which users see which in-app experience, under which conditions, and Studio deploys it automatically. Adoption Agent is for on-demand support: when a user starts a chat, our Agent reads what they're asking, finds the most relevant flow in your library, and guides them through it.

Studio is a natural fit for product and marketing teams who want to design the adoption journey to reach users proactively. Adoption Agent is a natural fit for customer success teams who want to scale support without scaling headcount—so users get guided to the right answer in the moment, not sent to documentation. Many teams run both, because the most effective adoption strategy reaches users proactively and is there when they reach out.

How is Userflow different from a simple tour builder?

Userflow is designed for continuous product adoption—not one-off tours. It uses real product signals to guide users, measure impact, and help teams improve experiences over time.

Do I need a developer to use Userflow?

No. Product, growth, marketing, and customer success teams can build, launch, and iterate no-code onboarding and in-app experiences without engineering help.

How does AI show up in Userflow?

FlowAI is the intelligence layer behind the platform — it helps teams build experiences faster, surface friction and patterns automatically, and respond with the right in-app guidance when users need it. Adoption Agent answers user questions in real time inside your product. When a question matches a Flow, it guides the user through the task — not just replies. The Userflow MCP connects your data to Claude, ChatGPT, and other AI tools so you can ask questions about flow performance and user behavior in plain language.

Who is Userflow built for?

Userflow is built for customer-obsessed teams responsible for onboarding, engagement, and adoption, including Product, Growth, Customer Success, and Marketing.

What kinds of products is Userflow a good fit for?

Userflow works best for self-serve and product-led growth products with multiple user paths, frequent releases, and a focus on improving activation and adoption.

Still have questions?

Our team is happy to help, whether you’re
just exploring or ready to get started.