Your users have a lot to say. You just need to listen. For that, you need the right tools. Whether it’s feature requests, usability frustrations, or just general customer feedback, gathering actionable insights is essential to keep improving on your product and sustaining your growth. But here’s the catch: there are so many out there offering every customer feedback feature under the sun. 

So, how do you choose the best user feedback tools for your product? In this comprehensive guide, we’ll break down what makes a great feedback tool, explore different types, and highlight the best options available today.

What Is a User Feedback Tool?

A user feedback tool is a platform that helps businesses collect, analyze, and act on customer feedback to improve their products, services, and overall customer experience. These tools allow companies to gather actionable insights through various methods, including microsurveys, net promoter score (NPS) tracking, heatmaps, session recordings, and other customer feedback mechanisms.

Key Features of an Effective User Feedback Tool

So what makes a user feedback tool great enough that to be a no brainer purchase? Here are three essential qualities to look out for. 

Ease of Use

A high-quality feedback tool should be intuitive and accessible, allowing businesses to create surveys easily and customers to submit feedback effortlessly. The following are some of the core aspects that the best feedback tools have: 

• Easy survey creation with drag-and-drop builders
• Pre-built survey templates that allow for quick and easy deployments of surveys after the initial set up of survey templates. 
• A dashboard for managing your customer feedback including real-time data visualization and actionable insights

Integration Capabilities

A user feedback tool should integrate into existing tech stacks to create a continuous feedback loop. Key integrations should include:

• CRM platforms like HubSpot and Salesforce, which allow tools to sync customer feedback data
• Marketing and automation tools such as Zapier, which enable businesses to automate feedback-triggered actions like follow-up emails or notifications
• Collaboration platforms like Slack, Microsoft Teams, or Asana, which provide real-time alerts when feedback requires immediate action

Scalability

As businesses grow,  so should their customer feedback collection capabilities, especially with changing customer needs. A scalable tool should include the following: 

• Flexible pricing tiers, allowing startups to start small and expand as they collect more customer feedback
• Enterprise-grade options to support large-scale feedback operations
• Multi-channel support, ensuring businesses can gather insights across email, SMS, in-app, and website surveys and coordinate easily. 

Types of User Feedback Tools

Few user feedback tools are jack of all trades, and they come in many forms, each serving different needs. Here are the major types:

1. In-App Feedback Tools

These tools allow you to collect feedback directly within your product. They provide a seamless experience for users and allow for contextual inquiries, meaning you get feedback at the exact moment users experience an issue or delight. Popular in-app survey tools include Survicate, Userflow, and Pendo.

2. Customer Satisfaction (CSAT) & NPS Tools

These tools measure customer satisfaction and loyalty. CSAT surveys typically ask users to rate a specific interaction, while Net Promoter Score (NPS) gauges long-term sentiment by asking how likely a user is to recommend your product. Tools like AskNicely, Zonka Feedback, and Delighted specialize in these surveys.

3. User Research & Interview Tools

Sometimes, the best way to understand users is by talking to them. These tools help conduct qualitative research, allowing teams to ask open-ended questions and observe real user interactions. Tools like Typeform, SurveyMonkey, and Qualaroo are great for collecting deeper insights.

4. Behavioral Analytics Tools

Rather than relying on surveys, these tools help teams observe user behavior through session recordings, heatmaps, and path analysis. This provides insight into how users interact with a product without requiring direct input. FullStory, Hotjar, and Crazy Egg excel in this category.

5. Social Listening & Review Management Tools

User feedback isn’t limited to surveys. Your customers, whether current or prospective, talk about your product in forums, app stores, and social media. These tools aggregate external feedback, helping teams understand broader sentiment and product reputation. Podium and Medallia provide strong solutions in this space.

How to Choose the Right User Feedback Tool

With so many customer feedback tools available, you need to pay attention to choosing the right one. Here's what to consider:

Identify Your Customer Feedback Goals

Before you do anything, you've got to determine what your customer feedback goals are. Decide what type of customer feedback you need and how it will improve your customer experience. Though there could be many types answers to this, let's go over some common examples. 

• Usability testing – Understanding how users interact with your product is essential for optimizing the customer experience. Tools like Hotjar (heatmaps), UsabilityHub, and Maze provide session recordings and customer feedback to identify usability issues.
• Customer satisfaction and net promoter score tracking – If you need to measure customer loyalty and satisfaction, tools like SurveySparrow, Delighted, or AskNicely automate NPS and CSAT surveys, ensuring a strong feedback loop. 
• Feature development - Looking to figure out what your customer needs are? Ask and you shall receive. Survey creation tools like Userflow and Survicate can help you with that. 

Consider Team Size and Expertise

Different teams have different levels of expertise in survey creation and customer sentiment analysis. Choose a tool that matches your team's technical proficiency:

• Beginner-friendly & no-code options – If you're looking to create surveys and gather customer feedback without having to get help from your engineering team, find easy-to-use tools with features like pre-built survey templates and simple dashboards. That way there's very low learning curve. 
• Advanced analytics & AI-powered insights – If your team requires deeper analytics and sentiment analysis, choose platforms that offer robust insights into customer feedback and track long-term customer experience improvements.

Integration Needs

A customer feedback tool should integrate seamlessly into your tech stack, ensuring a continuous feedback loop. Consider the following:

• CRM integration – If you use CRMs like HubSpot or Salesforce, get tools that sync NPS, CSAT, and other customer feedback data directly into your CRM.
• Communication and collaboration – If your team works in Slack or Microsoft Teams, select a tool with integrations with those communication apps that allows for instant customer feedback sharing and real-time action.
• Product analytics and website behavior tracking – Once you get your customer feedback, you need to turn them into real insights. That's why your survey tools need to integrate with analytics platforms like Mixpanel and Heap. 

Budget Considerations

Customer feedback tools come at different price points, so consider your budget when selecting the right platform. 

• Free or affordable options – If you’re looking for a simple way to create surveys, track net promoter score, and measure customer satisfaction, consider Google Forms, Typeform (basic), Hotjar (basic), and SurveyMonkey.
• Mid-tier paid plans – If your business relies on structured customer feedback collection and automated NPS tracking, tools like Userflow, Survicate, and AskNicely offer flexible pricing.
• Enterprise-level solutions – Large businesses that need customer feedback at scale and advanced integrations with platforms like HubSpot and Slack should consider enterprise solutions like Qualtrics or Zendesk. 

Best User Feedback Tools 

Now that we’ve covered what to look for in a tool, let’s get to the good part—your options. Whether you need in-depth surveys, real-time user insights, or just a simple way to collect thoughts from your audience, there’s a tool for that. Here are 23 of the best user feedback tools to help you turn customer feedback into action. 

1. Userflow 

Userflow helps teams improve customer onboarding with in-app guides, tooltips, and walkthroughs. It supports feedback surveys by allowing businesses to collect customer feedback in real-time, ensuring insights are actionable. The no-code editor enables easy customization, making it a great choice for product teams.

Pricing: Starts at $240/month when billed annually.

2. Hotjar 

Hotjar is a product experience insights platform offering heatmaps, session recordings, surveys, and user interviews. It provides AI-powered features for survey creation and analysis, and integrates with tools like Google Analytics and Slack. Ideal for understanding user behavior and enhancing website performance.

Pricing: Free basic plan; paid plans start at $32/month.

3. Typeform 

Typeform is an online form builder that enables the creation of interactive forms, surveys, and quizzes with customizable survey templates and question types. Typeform offers AI-powered features for form generation and analysis, video embedding, and integrates with over 300 applications. Ideal for collecting engaging and insightful user responses.

Pricing: Free basic plan; paid plans start at $25/month.

4. SurveyMonkey 

SurveyMonkey is an online survey tool offering customizable templates, question types, and advanced logic features like skip logic and branching. It provides AI-powered tools for survey creation and analysis, integration with over 100 apps, and supports multilingual surveys. Ideal for gathering and analyzing data across various industries and use cases.

Pricing: Free basic plan; paid plans start at $30 per user/month.

5. Intercom 

Intercom is an AI-first customer service platform offering features such as the Fin AI Agent for automated support, an AI-enhanced inbox, and a comprehensive help center. It provides omnichannel communication, workflow automation, and integrates with over 450 apps. Their tools are designed to enhance customer interactions, improve agent efficiency, and provide actionable insights for support teams.

Pricing: Starts at $29 per seat /month.

6. Zendesk 

Zendesk is a customer service platform that comes with customer feedback mechanisms such as CSAT (Customer Satisfaction) surveys, NPS (Net Promoter Score) tracking, and AI-driven sentiment analysis. Zendesk allows you to collect, analyze, and act on customer feedback through automation and reporting tools. These features help improve support quality and customer experience.

Pricing: Starts at $19/month per agent.

7. Lyssna

Lyssna is a user research platform offering usability testing, interviews, surveys, and AI-driven analysis. It provides access to 690,000+ participants, advanced demographic filters, unmoderated and moderated studies, session replays, and sentiment analysis. Ideal for gathering deep user insights to enhance products and customer experiences.

Pricing: Free basic plan; paid plans start at $75/month.

8. FullStory 

FullStory is a digital experience intelligence platform that tracks and analyzes user interactions on websites and mobile apps. It offers session replay, heatmaps, funnel analysis, journey mapping, and AI-driven insights to detect friction points. Ideal for optimizing user experiences, increasing engagement, and improving conversions.

Pricing: Contact sales for pricing details.

9. Usersnap 

Usersnap offers visual feedback tools like annotated screenshots, screen recordings, and micro-surveys (CSAT, NPS, polls). It includes AI-driven feedback analysis, session replays, and integrations with 5,000+ tools like Jira and Slack. Ideal for collecting, organizing, and acting on user insights in product development.

Pricing: Starts at 39 Euro/month.

10. Marker.io 

Marker.io is a website feedback and bug reporting tool with annotated screenshots, session replays, and automatic metadata collection. It integrates with Jira, Trello, Asana, and GitHub for seamless issue tracking. Customizable feedback forms and technical logs make it ideal for developers, testers, and designers to streamline debugging and collaboration.

Pricing: Starts at $39/month.

11. Qualtrics 

Qualtrics is an enterprise-level customer experience management platform offering customizable surveys, advanced analytics, and AI-driven insights. It supports customer, employee, product, and brand experience programs, integrating with various applications to enhance decision-making. Ideal for organizations seeking to gather and act on experience data across multiple domains.

Pricing: Contact sales for pricing details.

12. Podium 

Podium is an AI-powered lead generation and management platform that helps businesses convert more leads and increase revenue. It offers features such as AI-driven communication tools, reputation management, and payment processing. Podium integrates with over 200 tools, including Google Reviews and Facebook Reviews, to streamline customer interactions and enhance online presence.

Pricing: Contact sales for pricing details.

13. Survicate

Survicate is a customer feedback platform for creating and distributing surveys via email, web, in-product, and mobile apps. Survicate offers customizable templates, advanced targeting, and AI-powered analysis. Integrates with 40+ tools like HubSpot and Intercom, making Survicate ideal for gathering insights and improving user experience.

Pricing: Free basic plan; paid plans start at $89/month.

14. Pendo 

Pendo is a product experience platform offering analytics, in-app guides, session replay, and user feedback collection. It helps businesses understand user behavior, drive feature adoption, and improve overall product engagement. Ideal for enhancing user experiences and aligning product development with customer needs.

Pricing: Contact sales for pricing details.

15. Feedbackly 

Feedbackly is a customer experience platform that measures emotional impact using the Emotional Value Index (EVI®). It offers multi-channel surveys, real-time analytics, and integrations with Salesforce and HubSpot. Ideal for businesses focusing on emotional engagement to improve customer satisfaction and drive conversions.

Pricing: Free basic plan; paid plans start at 199 Euro/month.

16. Qualaroo

Qualaroo is a user research and feedback platform that enables businesses to collect real-time insights through targeted website and in-app surveys. It features advanced targeting, AI-powered sentiment analysis, and customizable design options. Ideal for understanding user behavior and improving customer experience.

Pricing: Free up to 50 responses. Starts at $19.99/month.

17. Delighted 

Delighted is an experience management platform offering customizable surveys, real-time analytics, and AI-driven insights. It supports various feedback types, including NPS, CSAT, and CES, and integrates with over 30 tools like Slack and Salesforce. Ideal for quickly gathering actionable customer, employee, and product feedback.

Pricing: Free plan available; paid plans start at $17/month.

18. Zonka Feedback 

Zonka Feedback is a multichannel survey and feedback platform offering customizable surveys, real-time analytics, and AI-driven insights. It supports various feedback channels, including kiosks, iPads, Android tablets, smartphones, emails, SMS, websites, and QR codes. Ideal for managing employee and customer experiences across multiple touchpoints.

Pricing: Free plan available; paid plans start at $49/month.

19. Maze 

Maze is a user research platform offering prototype testing, usability studies, and in-app surveys. It integrates with design tools like Figma and Sketch, and provides AI-driven analysis for rapid insights. Ideal for teams seeking quick, actionable user feedback during product development.

Pricing: Free plan available; paid plans start at $99/month.

20. AskNicely 

AskNicely is a customer experience platform offering customizable surveys, automated workflows, and real-time analytics. It supports NPS and CSAT measurement programs, integrates with tools like Salesforce and Slack, and features NiceAI for deeper insights. Ideal for empowering teams to deliver consistently great service.

Pricing: Starts at $449/month when billed annually.

21. Refiner 

Refiner is a customer feedback platform designed for SaaS and digital products, offering customizable in-app microsurveys, advanced user targeting, and real-time analytics. It supports various survey types, including NPS, CSAT, and PMF, and integrates with tools like Slack, Segment, and Zapier. Ideal for gathering precise user insights to inform product decisions.

Pricing: Free plan available; paid plans start at $79/month.

22. SurveySparrow

SurveySparrow is an omnichannel customer feedback platform that supports conversational surveys, NPS, CSAT, and CES feedback surveys across multiple channels, including email, SMS, embedded forms, and chatbots. Surveysparrow offers automation features, integrations with popular tools like Slack and HubSpot, and advanced analytics to help businesses gather and act on customer insights efficiently.

Pricing: Free plan available; paid plans start at $19/month.

23. Instabug 

Something for the mobile apps. Instabug is a mobile observability platform offering bug and crash reporting, performance monitoring, in-app surveys, and session replay. It integrates with tools like Jira, GitHub, and Slack, providing AI-powered insights to enhance app quality and user experience. Ideal for mobile teams aiming to optimize app performance and gather actionable user feedback.

Pricing: Paid plans start at $249/month

Choose the Right User Feedback Tool

Picking the right user feedback tool is like choosing the perfect pair of running shoes—get it right, and you’ll go far; get it wrong, and you’ll feel every painful misstep. So think about what fits your needs. Need heatmaps to see where users struggle? In-app surveys for instant customer experience feedback? Automated feedback loops that play nice with HubSpot, Slack, or Salesforce? The best survey tool doesn’t just collect feedback—it turns scattered opinions into real action that addresses customer satisfaction while scaling with your business as it grows. 

Most importantly, before you commit, take these tools for a test drive. Most offer free trials or freemium versions, so you can see what clicks (and what doesn’t) before pulling out your wallet. Play around, gather some customer feedback, and make sure the tool fits your workflow. The right choice should feel like a natural extension of your workflow, not another clunky system to wrestle with.

A great place to start? Userflow. Not only does it help you collect user feedback easily, but it also gives you the tools to act on it. Think in-app guides, surveys, and automated workflows that turn insights into real improvements. Take it for a spin, see how it fits, and compare it with other options.