Lara Stiris is the Director of Demand Generation at Userflow, where she focuses on helping SaaS companies succeed with product-led growth and user onboarding. Drawing from her experience leading marketing strategies at companies like Twitch/AWS, Splunk, and Vonage, she brings a unique perspective on how effective user engagement drives business growth. A data-driven marketer with a Stanford economics degree, Lara writes about the intersection of product experience, user adoption, and revenue generation in the B2B SaaS space.
